Marketing

Search ABI/INFORM Dateline, Global and Trade & Industry in one search to find scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global& trade news.

Provides full text for nearly 3,600 scholarly business journals, including full text for nearly 1,050 peer-reviewed business publications. Coverage includes subject areas related to business dating as far back as 1922.

Delivers comprehensive international business intelligence. Includes Global Histories, SWOT Reports, Thomson Reuters Company Financials and Investment Reports, Market Share Reports, and Industry Research Essays.

Log in with your La Verne account and then create a Wall Street Journal personal account in order to access the digital edition of the Wall Street Journal.

*Please note: You will need to refresh access to WSJ content each year. You will receive an email notification seven days prior to the refresh.

To access the New York Times you will need to Create Your Own Account. Get step by step instructions for setting up your account!
NOTE: must re-activate account through the above library link to continue access each year.
With an account you can: *Save articles for later. *Receive custom newsletters. *Email stories, videos and multimedia.

The Los Angeles Times (1985-current) offers full page and article images with searchable full text back from 1986 - present. The collection includes digital reproductions providing access to every page from every available issue.

Provides selected full text for over 180 regional U.S. newspapers, international newspapers, newswires, newspaper columns and other sources as well as indexing and abstracts for national newspapers.